Take Advantage of the Post-Holiday Lull

Take Advantage of the Post-Holiday Lull

The biggest shopping season of the year will soon end, so it’s time to begin thinking about how your business will address the winter lull. It’s always difficult to make sales in January and February and, let’s face it, March and April… Still, you can look on the bright side this new year by using […]

The Power of Long-tail Keywords

The Power of Long-tail Keywords

When you think about keywords that describe your business, what do you visualize? Are those keywords short, like “bike” or “tour” for your adventure tour group? Or do you consider more complex alternatives such as “Salt Lake City bike rental” or “Salt Lake City hiking group”? Each style of keyword has its place, which we’ll […]

Do Your Ads Target the Right Locations?

Do Your Ads Target the Right Locations?

Let’s say you own a bicycle rental business in Salt Lake City and you only serve clients along the Wasatch Front. You wouldn’t want your ads reaching, for instance, someone who lives in New York and never travels to Utah. Your ads should convey that sort of preference, no matter where you live. Luckily, AdWords […]

Your Phone Number’s Importance

Your Phone Number’s Importance

Atria will look today at the strong role your phone number plays in AdWords ads. But before we get started, take a quick look at this image of an AdWords campaign a user shared on Twitter. Did you notice any outstanding features? The click-to-text option shown in the ad appears to have received a facelift […]

The New AdWords Experience, and Call Bid Adjustments

The New AdWords Experience, and Call Bid Adjustments

Today the Atria blog will focus on two new aspects of AdWords. First, we’ll talk about the New AdWords Experience, which is Google’s branding of the new graphical interface users are seeing in their AdWords dashboards. Then we’ll discuss a new, exciting feature that comes exclusively with that experience: call bid adjustments. A New Graphical […]

The Power of Manual Bidding

The Power of Manual Bidding

  Atria has talked a lot in this blog about automated bidding, so if you’ve read our articles here, you will be familiar with the various ways that AdWords can manage your keywords and conversions.   If you want more control in your bidding processes, however, automated bidding might not be what you’re after. This […]

Get Ahead With Great Headlines

Get Ahead With Great Headlines

Today on the Atria blog, we will discuss a number of steps you can take to make your headlines shine. Headlines are the first thing that customers see when they find your ads on Google. Those two 30-character slots only have one chance to make a first impression, but luckily you can prepare well for […]