Learn More About Your Audience With These Steps

Learn More About Your Audience With These Steps

When you want to create effective Google advertisements, you should look to your customers for guidance. Knowing your customers, as this blog has addressed previously, is one of the key elements necessary for proper ad development. Today we’ll reference that blog post and expand on the multiple ways in which you can learn more about […]

How to Write Effective AdWords Ad Copy

How to Write Effective AdWords Ad Copy

Your ultimate product as a PPC advertiser on the Google Display Network is the ads your customers see. Much of the time, you’re creating text-based ads for those viewers, so it pays to know how to write effective copy. This piece will discuss the basics of that process – from learning about your own product […]

Outstream Video Ads Extend Your Reach Into Mobile

Outstream Video Ads Extend Your Reach Into Mobile

You may have experimented with various types of video-based advertisements in your AdWords campaigns. But do you feel like your reach in mobile is lacking? Google’s new Outstream Video Ads could help ail that concern. Google recently announced Outstream as a compliment to its Instream TrueView and Bumper Ads. This new format only plays for […]

How Google Protects You in Its Ad Network

How Google Protects You in Its Ad Network

Let’s suppose you’re doing well with your AdWords campaigns. You read Atria’s posts about content restrictions and new monetization guidelines. You make sure your business’s landing pages look superb and its advertisement descriptions address a target audience. With all that in line, have you considered where your well-written ads might end up? It wouldn’t look […]

Attribution Reports. Are You Using Them?

Attribution Reports. Are You Using Them?

We talk a lot about conversions here in the Atria blog. It’s mentioned as the most important element of managing your marketing budget. And it comes up often in talk about automatic bidding strategies. In short, our professional marketing agents know the important role conversions play in your AdWords campaigns, so we talk about it […]

Follow These New YouTube Monetization Guidelines

Follow These New YouTube Monetization Guidelines

Both novice and experience video campaign users should pay attention to the new guidelines Google announced this month regarding monetization on YouTube. Although your video-based ads may be of the highest quality, the reality is that not all channels in the YouTube community reflect that quality. Therefore, in order to find the best outlets for […]

Take Advantage of the Post-Holiday Lull

Take Advantage of the Post-Holiday Lull

The biggest shopping season of the year will soon end, so it’s time to begin thinking about how your business will address the winter lull. It’s always difficult to make sales in January and February and, let’s face it, March and April… Still, you can look on the bright side this new year by using […]

The Power of Long-tail Keywords

The Power of Long-tail Keywords

When you think about keywords that describe your business, what do you visualize? Are those keywords short, like “bike” or “tour” for your adventure tour group? Or do you consider more complex alternatives such as “Salt Lake City bike rental” or “Salt Lake City hiking group”? Each style of keyword has its place, which we’ll […]