Outstream Video Ads Extend Your Reach Into Mobile

Outstream Video Ads Extend Your Reach Into Mobile

You may have experimented with various types of video-based advertisements in your AdWords campaigns. But do you feel like your reach in mobile is lacking? Google’s new Outstream Video Ads could help ail that concern. Google recently announced Outstream as a compliment to its Instream TrueView and Bumper Ads. This new format only plays for […]

How Google Protects You in Its Ad Network

How Google Protects You in Its Ad Network

Let’s suppose you’re doing well with your AdWords campaigns. You read Atria’s posts about content restrictions and new monetization guidelines. You make sure your business’s landing pages look superb and its advertisement descriptions address a target audience. With all that in line, have you considered where your well-written ads might end up? It wouldn’t look […]

Attribution Reports. Are You Using Them?

Attribution Reports. Are You Using Them?

We talk a lot about conversions here in the Atria blog. It’s mentioned as the most important element of managing your marketing budget. And it comes up often in talk about automatic bidding strategies. In short, our professional marketing agents know the important role conversions play in your AdWords campaigns, so we talk about it […]

Follow These New YouTube Monetization Guidelines

Follow These New YouTube Monetization Guidelines

Both novice and experience video campaign users should pay attention to the new guidelines Google announced this month regarding monetization on YouTube. Although your video-based ads may be of the highest quality, the reality is that not all channels in the YouTube community reflect that quality. Therefore, in order to find the best outlets for […]

Take Advantage of the Post-Holiday Lull

Take Advantage of the Post-Holiday Lull

The biggest shopping season of the year will soon end, so it’s time to begin thinking about how your business will address the winter lull. It’s always difficult to make sales in January and February and, let’s face it, March and April… Still, you can look on the bright side this new year by using […]

The Power of Long-tail Keywords

The Power of Long-tail Keywords

When you think about keywords that describe your business, what do you visualize? Are those keywords short, like “bike” or “tour” for your adventure tour group? Or do you consider more complex alternatives such as “Salt Lake City bike rental” or “Salt Lake City hiking group”? Each style of keyword has its place, which we’ll […]

Do Your Ads Target the Right Locations?

Do Your Ads Target the Right Locations?

Let’s say you own a bicycle rental business in Salt Lake City and you only serve clients along the Wasatch Front. You wouldn’t want your ads reaching, for instance, someone who lives in New York and never travels to Utah. Your ads should convey that sort of preference, no matter where you live. Luckily, AdWords […]

Your Phone Number’s Importance

Your Phone Number’s Importance

Atria will look today at the strong role your phone number plays in AdWords ads. But before we get started, take a quick look at this image of an AdWords campaign a user shared on Twitter. Did you notice any outstanding features? The click-to-text option shown in the ad appears to have received a facelift […]

The New AdWords Experience, and Call Bid Adjustments

The New AdWords Experience, and Call Bid Adjustments

Today the Atria blog will focus on two new aspects of AdWords. First, we’ll talk about the New AdWords Experience, which is Google’s branding of the new graphical interface users are seeing in their AdWords dashboards. Then we’ll discuss a new, exciting feature that comes exclusively with that experience: call bid adjustments. A New Graphical […]