The New AdWords Experience, and Call Bid Adjustments

The New AdWords Experience, and Call Bid Adjustments

Today the Atria blog will focus on two new aspects of AdWords. First, we’ll talk about the New AdWords Experience, which is Google’s branding of the new graphical interface users are seeing in their AdWords dashboards. Then we’ll discuss a new, exciting feature that comes exclusively with that experience: call bid adjustments. A New Graphical […]

The Power of Manual Bidding

The Power of Manual Bidding

  Atria has talked a lot in this blog about automated bidding, so if you’ve read our articles here, you will be familiar with the various ways that AdWords can manage your keywords and conversions.   If you want more control in your bidding processes, however, automated bidding might not be what you’re after. This […]

Get Ahead With Great Headlines

Get Ahead With Great Headlines

Today on the Atria blog, we will discuss a number of steps you can take to make your headlines shine. Headlines are the first thing that customers see when they find your ads on Google. Those two 30-character slots only have one chance to make a first impression, but luckily you can prepare well for […]

What is Ads Added by AdWords?

What is Ads Added by AdWords?

This past month, Google launched a new segment of its AdWords program called Ads Added by AdWords. The new program creates ads for existing customers based on their present ads and landing pages. At this time, Ads Added is still going through a pilot phase, so only a few-thousand AdWords customers have been contacted to […]

Three Trends for 2017 PPC

Three Trends for 2017 PPC

Proper use of Google AdWords requires that you, the business, pay attention to both your present and future. Without an eye on your present, you won’t know how your ads reach the current market. And without the other eye on the future, you won’t know how to align corporate goals with new SEO and PPC […]

A Quick Look at Impression Shares

A Quick Look at Impression Shares

In order to master the AdWords platform, you must understand both how to create ads that will reach the public and how to fine tune your campaigns so they are efficient. Part of the fine tuning process is reading the metrics that AdWords provides regarding the performance of your efforts. This week, Atria will talk […]