What is Ads Added by AdWords?

What is Ads Added by AdWords?

This past month, Google launched a new segment of its AdWords program called Ads Added by AdWords. The new program creates ads for existing customers based on their present ads and landing pages. At this time, Ads Added is still going through a pilot phase, so only a few-thousand AdWords customers have been contacted to […]

Three Trends for 2017 PPC

Three Trends for 2017 PPC

Proper use of Google AdWords requires that you, the business, pay attention to both your present and future. Without an eye on your present, you won’t know how your ads reach the current market. And without the other eye on the future, you won’t know how to align corporate goals with new SEO and PPC […]

A Quick Look at Impression Shares

A Quick Look at Impression Shares

In order to master the AdWords platform, you must understand both how to create ads that will reach the public and how to fine tune your campaigns so they are efficient. Part of the fine tuning process is reading the metrics that AdWords provides regarding the performance of your efforts. This week, Atria will talk […]

Shopping Campaigns Can Help Grow Your Online Store

Shopping Campaigns Can Help Grow Your Online Store

It isn’t unusual for businesses, no matter their size, to have online stores where their customers can browse and purchase goods. In fact, many businesses rely solely on the online model to propel their sales. You may be one of those select merchants. You may also be concerned about how to grow your sales in […]

Update AdWords Editor, Create Expanded Ads

Update AdWords Editor, Create Expanded Ads

Google does not normally announce updates to its AdWords Editor, the desktop tool that can manage your multiple AdWords campaigns with ease. Then again, this isn’t a normal summer. Atria wrote last month about the expanded ads revolution that was coming. Well, it’s here, and now you can use longer headlines and description lines in […]

Prepare for the Expanded Ads Revolution

Prepare for the Expanded Ads Revolution

Google’s recent Performance Summit has come and passed. You probably heard or read about some of the changes company officials said would come to AdWords, including the new expanded text ads that are set to hit the advertising platform later this year. You will want to be prepared for this coming revolution in the way […]