Mistake Most Make with Inbound Marketing

Mistake Most Make with Inbound Marketing

Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization.  It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.  Sometimes the terms internet marketing, content marketing, and digital marketing […]

What is A Bot & How Can Businesses Use It?

What is A Bot & How Can Businesses Use It?

According to Microsoft, “Think of a bot as an app that users interact with in a conversational way. Bots can communicate conversationally with text, cards, or speech. A bot may be as simple as basic pattern matching with a response, or it may be a sophisticated weaving of artificial intelligence techniques with complex conversational state […]

6 Plugins to Make Internet Marketing Easier

6 Plugins to Make Internet Marketing Easier

Running and managing an online presence is becoming more of a full-time job by the day for many small to medium size businesses. The days of throwing a website online and hoping potential customers find it are long gone. Tackling the online jungle is something that can be struggle, but with the help of automated […]

Corporate Understanding Prior to SEO Strategy

Corporate Understanding Prior to SEO Strategy

Coming up with an SEO strategy can be done relatively easily if you use your resources properly. Luckily in this industry, we are all pretty open and honest about our tricks and tips; all you have to do is ask. Mix that with a little bit of independent research and creativity and you’ve got yourself […]

Is Content the Key to Traffic Success?

Is Content the Key to Traffic Success?

Too many people these days are mass-producing blog content that is seemingly just done for the sake of having something to post. While we understand having deadlines and many different irons in the fire, putting half-hearted garbage out onto the Internet isn’t really helping anyone. If you want to blow up traffic to your website, […]

Goodbye Google Adwords Hello Google Ads

Goodbye Google Adwords Hello Google Ads

Over the last fifteen years Google Adwords has been the staple for managing Pay-Per-Click Advertising in the digital marketing agency. There have been hundreds of technical changes during this time to the algorithm itself, but last week’s official announcement may be the biggest change to date: Say goodbye to Google Adwords and say hello to […]

Use Pinterest to Improve eCommerce Sales

Use Pinterest to Improve eCommerce Sales

No, Pinterest is not just your aunt’s obsession anymore. With over 70 million monthly users, Pinterest has morphed from just a social media platform to share images and quotes to a powerhouse for shopping online. Pinterest over the last decade has gone from a platform with only a few million users to a contender for […]

Does Cambridge Analytica Have Your Information?

Does Cambridge Analytica Have Your Information?

Unless you have been living under a rock for the last few weeks, many are aware that there was an exploitation of  user information from Facebook by a third party vendor, Cambridge Analytica. Facebook has quickly responded, taking responsibility for this situation and is now testifying on Capital Hill regarding the situation. Since suspending Cambridge […]

Google Confirms Updates & Adds Content to Images

Google Confirms Updates & Adds Content to Images

Here we go again! Google confirmed the speculations that a “broad core algorithm update” was been implemented that is altering rankings of some websites. Google announced on Twitter that these updates occur “several times a year” and that some sites will notice ranking boosts or losses. According to Google, this does not mean that there […]