Outstream Video Ads Extend Your Reach Into Mobile

Outstream Video Ads Extend Your Reach Into Mobile

You may have experimented with various types of video-based advertisements in your AdWords campaigns. But do you feel like your reach in mobile is lacking? Google’s new Outstream Video Ads could help ail that concern. Google recently announced Outstream as a compliment to its Instream TrueView and Bumper Ads. This new format only plays for […]

Google Confirms Updates & Adds Content to Images

Google Confirms Updates & Adds Content to Images

Here we go again! Google confirmed the speculations that a “broad core algorithm update” was been implemented that is altering rankings of some websites. Google announced on Twitter that these updates occur “several times a year” and that some sites will notice ranking boosts or losses. According to Google, this does not mean that there […]

Are Meta Descriptions On The Way Out?

Are Meta Descriptions On The Way Out?

SEO success is in a constant flux, which means the actions items for ROI change often thanks to algorithm updates. The switch to mobile-first indexing and consumer shifts in search practices is causing some to believe that some of the previous core goals are SEO are on the way out. This includes meta descriptions. Although […]

How Google Protects You in Its Ad Network

How Google Protects You in Its Ad Network

Let’s suppose you’re doing well with your AdWords campaigns. You read Atria’s posts about content restrictions and new monetization guidelines. You make sure your business’s landing pages look superb and its advertisement descriptions address a target audience. With all that in line, have you considered where your well-written ads might end up? It wouldn’t look […]

Attribution Reports. Are You Using Them?

Attribution Reports. Are You Using Them?

We talk a lot about conversions here in the Atria blog. It’s mentioned as the most important element of managing your marketing budget. And it comes up often in talk about automatic bidding strategies. In short, our professional marketing agents know the important role conversions play in your AdWords campaigns, so we talk about it […]

Why Integrating WordPress Can Assist in SEO Success

Why Integrating WordPress Can Assist in SEO Success

Recently, Google has increasingly invested in working with developers that have extensive experience with the WordPress CMS system to improve the online environment for users viewing WordPress websites.  This group is far from a small number: almost 59% or ⅓ of all websites online are back with WordPress (Including Atria). Due to this growing number, […]

SEO Myths That Will Not Go Away

SEO Myths That Will Not Go Away

Think SEO is snake oil? Discover the myths that seem to stick to SEO strategy that are not true and hurting your website’s performance.   Many see SEO as a common sense part of of your online marketing plan, but for others it has been convoluted by different falsehoods circulated throughout online marketing. It can […]

Follow These New YouTube Monetization Guidelines

Follow These New YouTube Monetization Guidelines

Both novice and experience video campaign users should pay attention to the new guidelines Google announced this month regarding monetization on YouTube. Although your video-based ads may be of the highest quality, the reality is that not all channels in the YouTube community reflect that quality. Therefore, in order to find the best outlets for […]

Take Advantage of the Post-Holiday Lull

Take Advantage of the Post-Holiday Lull

The biggest shopping season of the year will soon end, so it’s time to begin thinking about how your business will address the winter lull. It’s always difficult to make sales in January and February and, let’s face it, March and April… Still, you can look on the bright side this new year by using […]

5 Ways to Improve Your Google Pagespeed Score in 2018

5 Ways to Improve Your Google Pagespeed Score in 2018

Instantaneous answers and products providing solutions are now the standard in today’s consumer environment. Consumers do not want to wait for answers and responses which has changed how we provide customer service, especially online. We create pages that provide the correct answers for the consumer going through the marketing funnel and try to provide answers […]