Shopify SEO Headaches & Solutions

Shopify SEO Headaches & Solutions

This holiday season, it is very likely that you are buying many of your gifts through online retailers. Many of these small businesses are using e-commerce platforms that assist in creating an online shopping experience that is simplistic for both shoppers and the business itself. One of the most popular of these platforms is Shopify. […]

The Power of Long-tail Keywords

The Power of Long-tail Keywords

When you think about keywords that describe your business, what do you visualize? Are those keywords short, like “bike” or “tour” for your adventure tour group? Or do you consider more complex alternatives such as “Salt Lake City bike rental” or “Salt Lake City hiking group”? Each style of keyword has its place, which we’ll […]

Do Your Ads Target the Right Locations?

Do Your Ads Target the Right Locations?

Let’s say you own a bicycle rental business in Salt Lake City and you only serve clients along the Wasatch Front. You wouldn’t want your ads reaching, for instance, someone who lives in New York and never travels to Utah. Your ads should convey that sort of preference, no matter where you live. Luckily, AdWords […]

What Is A Low Quality Page to Google?

What Is A Low Quality Page to Google?

Large amounts of time and effort are put into websites to guarantee improved SEO strength and higher rankings for businesses. These efforts are based on guidelines given from Google that help provide users with the best experience possible. Using these guidelines helps shape marketing strategies, with one small issue: Google’s guidelines are in constant flux. […]

Link Building Tips Using Social Media

Link Building Tips Using Social Media

Any person who knows how to work a computer understands that social media is linked to our daily life decisions and buying choices. Our culture now turns to social media to find products, services and to get opinions on these options. This has made social media an integral part of link building online for SEO […]

Your Phone Number’s Importance

Your Phone Number’s Importance

Atria will look today at the strong role your phone number plays in AdWords ads. But before we get started, take a quick look at this image of an AdWords campaign a user shared on Twitter. Did you notice any outstanding features? The click-to-text option shown in the ad appears to have received a facelift […]

The New AdWords Experience, and Call Bid Adjustments

The New AdWords Experience, and Call Bid Adjustments

Today the Atria blog will focus on two new aspects of AdWords. First, we’ll talk about the New AdWords Experience, which is Google’s branding of the new graphical interface users are seeing in their AdWords dashboards. Then we’ll discuss a new, exciting feature that comes exclusively with that experience: call bid adjustments. A New Graphical […]

Google Implements New Follow Feature for Search

Google Implements New Follow Feature for Search

Previously, Google released a feed feature that enabled users to receive topic-centric information at the touch of a button via Google results. Now, the latest addition to the feed-centric push from Google is the Follow feature in search results. What does this new Follow feature do for users and how can your business use it […]