The New AdWords Experience, and Call Bid Adjustments

The New AdWords Experience, and Call Bid Adjustments

Today the Atria blog will focus on two new aspects of AdWords. First, we’ll talk about the New AdWords Experience, which is Google’s branding of the new graphical interface users are seeing in their AdWords dashboards. Then we’ll discuss a new, exciting feature that comes exclusively with that experience: call bid adjustments. A New Graphical […]

Google Implements New Follow Feature for Search

Google Implements New Follow Feature for Search

Previously, Google released a feed feature that enabled users to receive topic-centric information at the touch of a button via Google results. Now, the latest addition to the feed-centric push from Google is the Follow feature in search results. What does this new Follow feature do for users and how can your business use it […]

The Power of Manual Bidding

The Power of Manual Bidding

  Atria has talked a lot in this blog about automated bidding, so if you’ve read our articles here, you will be familiar with the various ways that AdWords can manage your keywords and conversions.   If you want more control in your bidding processes, however, automated bidding might not be what you’re after. This […]

Why Image Metas Are Important to SEO

Why Image Metas Are Important to SEO

SEO is something that takes up a large portion of marketing strategy and budgets due to its necessity to stay relevant within specific industries. We create content that users are looking for to answer questions, pain points and nurture visitors into sales. Marketers create websites that are UX friendly and are responsive to all devices. […]

Simple WordPress SEO Updates for Your Website

Simple WordPress SEO Updates for Your Website

WordPress is the most commonly used platform for websites in the United States and abroad. As of 2014, 74.6 million websites are integrated with WordPress, which is an astonishing number online. With so many users, there are many tricks of the trade that those new to WordPress can use to maximize their efforts to improve […]

Stay Up to Date With Long Tail Keywords for SEO

Stay Up to Date With Long Tail Keywords for SEO

During the recent announcement of Project Owl, Google has reaffirmed a critical piece of information that many marketers have known for a long time: internet users are changing the way they are searching and thus the keywords used to search. It has changed so much that Google announced that now over 15% of user searches […]

5 Reasons Why Your AdWords Account Is Failing

5 Reasons Why Your AdWords Account Is Failing

It’s about time you did something about this…   Trying to get a handle on your AdWords account can be more confusing than trying to get a handle on your teenage daughter’s emotions during prom season…   We’ve got you covered. After reading this short article, you will: Be in the top 10 percent of […]