Having a beautiful, stunning website is often very important to businesses, but at what cost? Sites that take a longer time to load compared to other sites can create even more of a headache for business owners than older sites in many cases. But why is this? Page load speed is one of the leading factors leading to bounce rates with Google. The higher your bounce rate and page load speed, the less Google will favor your site. But what can you do to improve your page load speed to less than 3 seconds for ecommerce and 5 seconds for standard sites? Here are some tips to keep your traffic on your site!
Minify CSS & HTML
Reduce 301 Redirects
301 redirects tell the world that, “Hey, this content has been move to a new page, check it out!”. This is helpful when there are only a few 301 redirects. When you start to talk hundreds of redirects this can hurt your page load speeds immensely, especially if these pages are content heavy. A redirect takes can add an additional 1-2 seconds to your load speed which can cut grow your bounce rate by 50%.
Ever heard the phrase, you get what you pay for? This 100% the case when it comes to hosting. Your website host holds your site information on a server that search engines use to pull the information to you. If the server fails to respond in a timely manner, your page load speed will be affected. Using a low-end host may save you money each month, but it will end up costing you in sales.
Reduce Image Size
Sorry, but a 2500×1400 image will load slower than a 400×400. Talk with your team and review your page load speeds to see what standard image sizes should be used throughout the site.
These are just a few ways you can reduce your page load speed, and boost your SEO efforts. Learn more from Atria, the national SEO management leader today!