What Is A Low Quality Page to Google?

What Is A Low Quality Page to Google?

Large amounts of time and effort are put into websites to guarantee improved SEO strength and higher rankings for businesses. These efforts are based on guidelines given from Google that help provide users with the best experience possible. Using these guidelines helps shape marketing strategies, with one small issue: Google’s guidelines are in constant flux. […]

4 Ways to Prep for Mobile First Indexing

4 Ways to Prep for Mobile First Indexing

For well over a year, Google has been preparing marketers for the change to Google Mobile-First Indexing within their algorithm. This changes the algorithm from using desktop results as the main determining factor in search results to mobile versions of site pages as the determining factor. This is something that many websites are built for […]

Rankings Vs. Leads for SEO

Rankings Vs. Leads for SEO

Online marketing & SEO are in constant flux and often the end goal is in constant change as well. At the very least, it is often unclear to businesses what the end goal should be with SEO and online marketing. The question for many businesses is should they focus on leads or rankings. Reading online […]

Google Implements New Follow Feature for Search

Google Implements New Follow Feature for Search

Previously, Google released a feed feature that enabled users to receive topic-centric information at the touch of a button via Google results. Now, the latest addition to the feed-centric push from Google is the Follow feature in search results. What does this new Follow feature do for users and how can your business use it […]

SEO Benefits of Solid Site Structure

SEO Benefits of Solid Site Structure

As consumers continue to move to using online shopping and research to make final decisions for purchases, the usability of websites is coming to the forefront of marketers minds. One of the core portions of a functional website for consumers is site structure. If a website’s site structure is lacking and making it difficult for […]

What Does Successful & Authoritative Content Look Like?

What Does Successful & Authoritative Content Look Like?

Not all content is created equal: how can your business be certain that the content being published will be recognized and convert potential visitors into leads. Not only does there need to be effective content, that content has to be effective consistently. To make the most of the time and money you invest in creating […]

Why Image Metas Are Important to SEO

Why Image Metas Are Important to SEO

SEO is something that takes up a large portion of marketing strategy and budgets due to its necessity to stay relevant within specific industries. We create content that users are looking for to answer questions, pain points and nurture visitors into sales. Marketers create websites that are UX friendly and are responsive to all devices. […]

Simple WordPress SEO Updates for Your Website

Simple WordPress SEO Updates for Your Website

WordPress is the most commonly used platform for websites in the United States and abroad. As of 2014, 74.6 million websites are integrated with WordPress, which is an astonishing number online. With so many users, there are many tricks of the trade that those new to WordPress can use to maximize their efforts to improve […]

Stay Up to Date With Long Tail Keywords for SEO

Stay Up to Date With Long Tail Keywords for SEO

During the recent announcement of Project Owl, Google has reaffirmed a critical piece of information that many marketers have known for a long time: internet users are changing the way they are searching and thus the keywords used to search. It has changed so much that Google announced that now over 15% of user searches […]