Organic search results are in constant flux due to changes within Google’s algorithm as well as new, emerging content. Keeping up with real-time algorithm results and updates, can be a heady task, but a necessary one. But what should your team do if there is a consistent drop in search rankings within your website? Here are some tips to evaluate and execute updates to your site to improve results.
Is Your Site Responding?
This may seem like an obvious tip, but many people do not realize that their computers are pulling cached versions of their website up when entering their URL into their computer. Run a 200 Status Code check to ensure that your site is communicating properly. If you receive a 404 error or 420 error, then the site page is not communicating properly and you need to reach out to your webmaster to determine if this is a DNS issue or some other problem.
Check Your Metas
If your Meta Titles and Meta Descriptions have become stagnant, it may be time to audit your website to update these items that are not converting into site visitors.
Do You Have a H1 Tag on Your Page?
H1 Tags tell Google’s algorithm what your website is actually about. This is usually a heading on each page that summarizes what your page’s content is relevant to. If your page only has H2 Tags, you may be missing out on a critical piece of SEO that has become important with the latest algorithm changes. Also, be sure that you only have ONE H1 Tag per page.
Check Your Google Search Console
Google offers a free search console tool that website owners can use to detect and monitor site irregularities with ease. Use this tool to view site errors, URL errors and any other Crawling issues that may have occurred with your website. This will enable you to create 301 redirects and disavow any pages that are not existent on your site.
Check Your Sitemap
Within Google’s Search Console, you are also able to submit and view your website’s sitemap for up to date information regarding what pages and been recognized by Google in their algorithm. If you have recently added pages to your website, it is essential you submit your sitemap again to nudge Google to revisit your website. This also goes for any updates to 301 redirects as well.
Review Any Recent Site Changes
Did you recently have a website redesign? Did your site recently revamp its content or change what content is on the homepage? These can all cause drops in results and may need to be evaluated for items that need to be reverted back or how your team can repurpose the content for better results.
Need help getting your rankings back on track? Atria Media Group provides National SEO & Local SEO assistance and strategies to improve the results for any size business.