Local & National SEO & PPC Management

Today, we’ll discuss a few simple ways you can improve your advertising effectiveness in Google Ads. There are many elements to consider when creating and managing Google Ads campaigns. Rather than discuss all of them here, we’ll highlight three ways you can get started in your own account: 1. Targeting the proper locations, 2. Using […]

Google Ads in 2019 is sure to impress with its host of new and upcoming features. If you’re seeking some new Google Ads features to try this new year, look no further than the list we’ve compiled below. We’ll discuss several features you can access now as a beta user, and a few more available […]

Last month, we talked about Dynamic Search Ads – Google’s addition to its campaign types that lets machine learning write headlines for you. This week, we’ll address a similar new campaign type, the Responsive Search Ad, that’s available as a beta test to select users. You don’t have to be part of the beta testing […]

Have you ever searched a company on the internet to check out some of their info, only to see a bad review pop up that was clearly spouted off in a fit of rage by an angry customer, or sometimes even a dishonest competitor? Most of us know to take those types of posts (that […]

If you have noticed significant drops or spikes in search traffic from Google recently, you’re not alone. Danny Sullivan, Google’s Search Liaison, recently tweeted out a bunch of information regarding updates to Google’s Search Algorithm, and we have the basics of what you need to know about it.   He let us know that every […]

Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization.  It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.  Sometimes the terms internet marketing, content marketing, and digital marketing […]

According to Microsoft, “Think of a bot as an app that users interact with in a conversational way. Bots can communicate conversationally with text, cards, or speech. A bot may be as simple as basic pattern matching with a response, or it may be a sophisticated weaving of artificial intelligence techniques with complex conversational state […]

Some of the hardest tasks in running your own Google Ads campaigns lie in the writing of copy and the managing of keyword lists. The headlines and descriptions that go into your ads are the one part of the advertisement creation process that reaches the viewer’s eyes, and that last mile can make or break […]

When you want to create effective Google advertisements, you should look to your customers for guidance. Knowing your customers, as this blog has addressed previously, is one of the key elements necessary for proper ad development. Today we’ll reference that blog post and expand on the multiple ways in which you can learn more about […]

>> See If You Qualify For A Google Certified Audit In This Series We’ll Cover: Search Terms Conversion Tracking Ad Group Structure Quality Score Bidding Strategies Remarketing