3 Reasons Why You Shouldn’t Ignore Bing

bing-search-engineMarketers know the power of the search engine Google, but what about other search engines like Bing? Bing is Microsoft’s answer in the search query market and comes installed on many Microsoft PC’s automatically. Although Microsoft has pushed this to be the Google killer, the reality is that never happened. The search engine may never reach goliath proportions, it is stilled something marketers should be considering while determining their SEO strategy. Here is why your business should be considering search engine marketing strategies that incorporate Bing today.


Strong Source of Organic Traffic

According to many marketers, Bing is now the second strongest source of organic traffic on the market. Stronger the most competitors use profiles, depending on your traffic quantity, this could be a large number of your visitors. Ignoring your site visitors user experience from a source like Bing means you could be missing the  bus on a large number of conversions online.  


Bing Integration

Bing search results are now integrated within Yahoo and AOL. These names may seem straight from the 1990’s to us, many are still using these sites as their main source for search queries. Google results are not showing on these results, so spending at least a set amount of time of strengthening your Bing strategy is a must.


Bing Webmaster Tools

Like Google Webmaster Tools, Bing Webmaster Tools enables you to see what keywords and keyword phrases you are ranking for, as well as traffic from these phrases. Signing up for Bing Webmaster Tools gives you yet another outlet to attain relevant search engine information that can alter or change your strategy for the better.


Should You Solely Focus on Bing?

No. Although Bing can be beneficial for the reasons listed above, Google is still the #1 used search engine in the world. It is very likely that the largest amount of traffic you are receiving is starting with Google search queries and this should be your focus. Do not forget that Bing does exist, but put your main efforts into Google search queries. Taking the time to optimize for both search engines can lead to easily improved search rankings and strong ROI for your business.

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