3 Ways to Avoid Duplicate Content

tips-avoid-duplicate-contentWe have all have heard over the years that content is king online. Marketers from across the nation preach that adding and improving current content is an absolute must for organic growth on any website. As content has become such an essential part of any business’ internet marketing plan, the pressure for more content continues to grow. Although Google wants new content, it does not stand for large amounts of duplicate content on websites. Whether accidental on the part of your business, or someone deliberately sending you duplicate content, you must be proactive in preventing this from affecting your SEO rankings. Here are some great ways to avoid creating duplicate content on your website and decreasing your SEO marketing rankings.

 

HTTP vs HTTPs

Over the last few years, Google has pushed for sites to secure their own and customers’ critical information through the use of SSL certificates. SSL certificates are installed on websites and enable companies to protect their vital information from suspicious activity and hackers. Although this act can help your SEO, not creating a 301 redirect of all links from your HTTP version of your website to your HTTPs can cause for their to be two versions of your information on the internet being crawled by Google.

 

Canonical Tags

If you are working to add lots of fresh, informative and relevant content to your website, good for you! But guess what? There are some not so nice people on the internet that want your fresh content too. Scraper sites look for websites that have relative URLs on their website and scrape the content to add to their pages using a similar URL. This can cause your site to be punished for duplicate content, although you are the original owner. The best way to prevent this from happening is to insert canonical tags on each page of your website. This tells Google that this page is the original source of the information and will reduce the likelihood of your site being pegged for duplicate content.

 

NoIndex Tag

Building a new website design, AWESOME! We love new designs. But Google may want to take a quick look before it is complete. Development/Staging subdomains are a popular way to create a site on a live environment. Noone is going to enter in the URL dev.insertsitename.com right? Wrong. Google is constantly indexing websites and may enter your subdomain/development site into its algorithm. The best thing to do when working in this live environment is to use a NoIndex Tag on the backend of your website to say to Google: HEY, come back later and check it out. Remember to keep that noindex tag on that staging site after launch as well.

 

These are 3 quick and easy ways to insure your content stays your. Ready to start boosting your content management plan and SEO management? Contact Atria today!