4 Common SEO Mistakes Made By E-Commerce Sites

e-commerce-seo-tipsOnline shopping has revolutionized the way consumers shop and purchase products and services across the world. Instead of visiting physical stores, many buyers are starting their search online. As many as 44% begin their shopping experience by entering keywords into a search engine to find specific products and services. What does that mean to E-Commerce websites? It means it is absolutely essential to put effort and care into your search engine optimization management plan. Although it is important, many websites are still making major errors in their marketing strategy when it comes to E-Commerce SEO success. Avoid these hiccups by not making these common SEO mistakes!


Forgetting to Focus on Usable Keywords

Sure you may know a product by the name it is given in your POS system by the inventory department, but is that actually what the consumer is calling the product or searching for it by? Focusing on relevant long-tail keywords consumers are using is far more effective than using irrelevant content to the consumer. Conduct a SEO title audit make sure that your SEO titles content the keywords that matter.


Stuffing Product Pages with Keywords

We get it, you sell Ukrainian Red Wool Sweaters. This phrase does not need to be repeated fifteen times on the product page. In fact, doing this will likely cause a sharp reduction in traffic from search engines thanks to new keyword stuffing deductions. Be sure to mention that phrase where it fits naturally instead of in every other sentence or in any place you can find.


Duplicate Content is Killer

We know content takes time and effort, but the rewards are truly worth the time. Google takes duplicate content seriously and is beginning to peg websites that are full of duplicate content. Google does understand that some duplicate content may occur on E-Commerce sites, but taking the time to change up product descriptions and making them more detailed can really help boost your SEO rankings on specific products.


Not Integrating Product Reviews

Many of the latest changes to Google’s algorithm center around customer and product reviews on third-party websites and on the product page itself. These reviews enable customers to truly see the value of products and services you offer and often help quicken the buying process. Set up a plugin on your website that can pull product reviews submitted to your site or pull product and service reviews from sites like Google Local, Yelp, and TripAdvisor.

These are some simple solutions to your E-Commerce woes. Ready to boost your E-Commerce SEO plan today? Contact Atria for local and national SEO strategies!