Over the last fifteen years Google Adwords has been the staple for managing Pay-Per-Click Advertising in the digital marketing agency. There have been hundreds of technical changes during this time to the algorithm itself, but last week’s official announcement may be the biggest change to date: Say goodbye to Google Adwords and say hello to Google Ads.
This is the first major rebranding initiative for the PPC platform since the inception. Google has now consolidated its numerous advertising products into two platforms: Google Marketing Platform & Google Ad Manager.
What is Google Ads?
Formerly Google Adwords, Google Ads makes Pay-Per-Click Advertising easier for businesses of all sizes to advertise across numerous platforms, including pages, video, search and more.
New Features Include:
- Features algorithms to suggest growth opportunities
- Provides intelligence on ad inventory
- Connects Google Analytics, Data Studio, and BigQuery data for an integrated overview”
What is New?
There is a major push to help small business increase their online presence through PPC ads. Google is introducing a revamped Smart Campaigns in Google Ads to help. Smart campaigns is specifically geared to assist small businesses in reaching their target audience locally. According to Google’s announcement, Smart Ads stats have a great influence. “We’ve found that Smart campaigns are 3 times better at getting your ad in front of the right audience.”
Google Marketing Platform
Google Marketing Platform has combined the platforms previously known as DoubleClick Digital Marketing and Google Analytics 360 Suite. There are various options for small and enterprise clients to use this new plaform for success.
According to the new Google Marketing Platform Page,
“Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.”
What this Means for Your Success
Google is now streamlining and optimizing its various platforms to make it easier for businesses to concisely measure results from campaigns and initiatives online. Instead of viewing numerous pages to attain information, it is now located in one, central location. This makes it easier for small businesses to manage and groups that work with agencies are able to make results and reporting more transparent. This change is a win-win for everyone and provides improved features.
Launch has occurred, so log into your Google Account and check out the latest changes!