Responsive Search Ads Test Text Combinations

Responsive Search Ads Test Text Combinations

Last month, we talked about Dynamic Search Ads – Google’s addition to its campaign types that lets machine learning write headlines for you. This week, we’ll address a similar new campaign type, the Responsive Search Ad, that’s available as a beta test to select users. You don’t have to be part of the beta testing […]

Goodbye Google Adwords Hello Google Ads

Goodbye Google Adwords Hello Google Ads

Over the last fifteen years Google Adwords has been the staple for managing Pay-Per-Click Advertising in the digital marketing agency. There have been hundreds of technical changes during this time to the algorithm itself, but last week’s official announcement may be the biggest change to date: Say goodbye to Google Adwords and say hello to […]

5 Reasons Why Your AdWords Account Is Failing

5 Reasons Why Your AdWords Account Is Failing

It’s about time you did something about this…   Trying to get a handle on your AdWords account can be more confusing than trying to get a handle on your teenage daughter’s emotions during prom season…   We’ve got you covered. After reading this short article, you will: Be in the top 10 percent of […]