Gain Conversions Using Automatic Bid Strategy

Gain Conversions Using Automatic Bid Strategy

Continuing from the last item (Target Outranking Share) in Atria’s series about automatic bid strategies, this week we will discuss the Target Cost-Per-Acquisition (CPA) strategy. Unlike many of the other strategies we have discussed, this one will require some planning and preparation before it can bring a single campaign or company portfolio into prime time. […]

AdWords to Offer New Conversion Tracking Options

AdWords to Offer New Conversion Tracking Options

For you readers that have kept your attention on the Atria blog as of late, you may have noticed a pattern. Many recent articles have tackled the complex topic of automatic bidding strategies – giving you details about how to handle, for example, the Maximize Clicks and Target Search Page Location strategies, which are just […]

Why Keyword Research is Critical to SEO & PPC

Why Keyword Research is Critical to SEO & PPC

Brand presence in search engines is becoming absolutely vital to business success. As our society pushes towards a more online-centric lifestyle, putting serious effort into online success is now essentially a given. Businesses are now putting extreme focus into keyword research for their companies. Why are these keywords so important? Learn why your business must […]

Is Google Adwords Relevant to your Local SEO Strategy?

Is Google Adwords Relevant to your Local SEO Strategy?

Determining and executing a strong internet marketing strategy can be overwhelming for many small businesses. There are multiple channels online stating you need to focus on a wide variety of tactics to effectively reach consumers, rank high with Google and improve conversion rates. Each tactic has their benefits, but two of the most popular focuses […]