Is Content the Key to Traffic Success?

Is Content the Key to Traffic Success?

Too many people these days are mass-producing blog content that is seemingly just done for the sake of having something to post. While we understand having deadlines and many different irons in the fire, putting half-hearted garbage out onto the Internet isn’t really helping anyone. If you want to blow up traffic to your website, […]

Goodbye Google Adwords Hello Google Ads

Goodbye Google Adwords Hello Google Ads

Over the last fifteen years Google Adwords has been the staple for managing Pay-Per-Click Advertising in the digital marketing agency. There have been hundreds of technical changes during this time to the algorithm itself, but last week’s official announcement may be the biggest change to date: Say goodbye to Google Adwords and say hello to […]

Use Pinterest to Improve eCommerce Sales

Use Pinterest to Improve eCommerce Sales

No, Pinterest is not just your aunt’s obsession anymore. With over 70 million monthly users, Pinterest has morphed from just a social media platform to share images and quotes to a powerhouse for shopping online. Pinterest over the last decade has gone from a platform with only a few million users to a contender for […]

Does Cambridge Analytica Have Your Information?

Does Cambridge Analytica Have Your Information?

Unless you have been living under a rock for the last few weeks, many are aware that there was an exploitation of  user information from Facebook by a third party vendor, Cambridge Analytica. Facebook has quickly responded, taking responsibility for this situation and is now testifying on Capital Hill regarding the situation. Since suspending Cambridge […]

Google Confirms Updates & Adds Content to Images

Google Confirms Updates & Adds Content to Images

Here we go again! Google confirmed the speculations that a “broad core algorithm update” was been implemented that is altering rankings of some websites. Google announced on Twitter that these updates occur “several times a year” and that some sites will notice ranking boosts or losses. According to Google, this does not mean that there […]

Are Meta Descriptions On The Way Out?

Are Meta Descriptions On The Way Out?

SEO success is in a constant flux, which means the actions items for ROI change often thanks to algorithm updates. The switch to mobile-first indexing and consumer shifts in search practices is causing some to believe that some of the previous core goals are SEO are on the way out. This includes meta descriptions. Although […]

How Google Protects You in Its Ad Network

How Google Protects You in Its Ad Network

Let’s suppose you’re doing well with your AdWords campaigns. You read Atria’s posts about content restrictions and new monetization guidelines. You make sure your business’s landing pages look superb and its advertisement descriptions address a target audience. With all that in line, have you considered where your well-written ads might end up? It wouldn’t look […]

Attribution Reports. Are You Using Them?

Attribution Reports. Are You Using Them?

We talk a lot about conversions here in the Atria blog. It’s mentioned as the most important element of managing your marketing budget. And it comes up often in talk about automatic bidding strategies. In short, our professional marketing agents know the important role conversions play in your AdWords campaigns, so we talk about it […]