What Really Matters in SEO for 2018?

What Really Matters in SEO for 2018?

Can you believe we are reaching the final stretch of 2017 and beginning to prep for a fresh start in the New Year? Many businesses are wrapping up their strategies for this year and beginning to evaluate what was successful. This assist in advising their national SEO strategy for 2018. But in the ever changing […]

Do Your Ads Target the Right Locations?

Do Your Ads Target the Right Locations?

Let’s say you own a bicycle rental business in Salt Lake City and you only serve clients along the Wasatch Front. You wouldn’t want your ads reaching, for instance, someone who lives in New York and never travels to Utah. Your ads should convey that sort of preference, no matter where you live. Luckily, AdWords […]

What Is A Low Quality Page to Google?

What Is A Low Quality Page to Google?

Large amounts of time and effort are put into websites to guarantee improved SEO strength and higher rankings for businesses. These efforts are based on guidelines given from Google that help provide users with the best experience possible. Using these guidelines helps shape marketing strategies, with one small issue: Google’s guidelines are in constant flux. […]

Link Building Tips Using Social Media

Link Building Tips Using Social Media

Any person who knows how to work a computer understands that social media is linked to our daily life decisions and buying choices. Our culture now turns to social media to find products, services and to get opinions on these options. This has made social media an integral part of link building online for SEO […]

Your Phone Number’s Importance

Your Phone Number’s Importance

Atria will look today at the strong role your phone number plays in AdWords ads. But before we get started, take a quick look at this image of an AdWords campaign a user shared on Twitter. Did you notice any outstanding features? The click-to-text option shown in the ad appears to have received a facelift […]

4 Ways to Prep for Mobile First Indexing

4 Ways to Prep for Mobile First Indexing

For well over a year, Google has been preparing marketers for the change to Google Mobile-First Indexing within their algorithm. This changes the algorithm from using desktop results as the main determining factor in search results to mobile versions of site pages as the determining factor. This is something that many websites are built for […]

Rankings Vs. Leads for SEO

Rankings Vs. Leads for SEO

Online marketing & SEO are in constant flux and often the end goal is in constant change as well. At the very least, it is often unclear to businesses what the end goal should be with SEO and online marketing. The question for many businesses is should they focus on leads or rankings. Reading online […]