Responsive Search Ads Test Text Combinations

Responsive Search Ads Test Text Combinations

Last month, we talked about Dynamic Search Ads – Google’s addition to its campaign types that lets machine learning write headlines for you. This week, we’ll address a similar new campaign type, the Responsive Search Ad, that’s available as a beta test to select users. You don’t have to be part of the beta testing […]

Mistake Most Make with Inbound Marketing

Mistake Most Make with Inbound Marketing

Inbound marketing is the method of drawing customers to products and services with content marketing, social media marketing and search engine optimization.  It is the opposite of outbound marketing, using cold calling, television advertising and techniques where you shout out to everyone with the hope of making sales.  Sometimes the terms internet marketing, content marketing, and digital marketing […]

What is A Bot & How Can Businesses Use It?

What is A Bot & How Can Businesses Use It?

According to Microsoft, “Think of a bot as an app that users interact with in a conversational way. Bots can communicate conversationally with text, cards, or speech. A bot may be as simple as basic pattern matching with a response, or it may be a sophisticated weaving of artificial intelligence techniques with complex conversational state […]

Learn More About Your Audience With These Steps

Learn More About Your Audience With These Steps

When you want to create effective Google advertisements, you should look to your customers for guidance. Knowing your customers, as this blog has addressed previously, is one of the key elements necessary for proper ad development. Today we’ll reference that blog post and expand on the multiple ways in which you can learn more about […]

6 Plugins to Make Internet Marketing Easier

6 Plugins to Make Internet Marketing Easier

Running and managing an online presence is becoming more of a full-time job by the day for many small to medium size businesses. The days of throwing a website online and hoping potential customers find it are long gone. Tackling the online jungle is something that can be struggle, but with the help of automated […]