How to Write Effective AdWords Ad Copy

How to Write Effective AdWords Ad Copy

Your ultimate product as a PPC advertiser on the Google Display Network is the ads your customers see. Much of the time, you’re creating text-based ads for those viewers, so it pays to know how to write effective copy. This piece will discuss the basics of that process – from learning about your own product […]

Is Content the Key to Traffic Success?

Is Content the Key to Traffic Success?

Too many people these days are mass-producing blog content that is seemingly just done for the sake of having something to post. While we understand having deadlines and many different irons in the fire, putting half-hearted garbage out onto the Internet isn’t really helping anyone. If you want to blow up traffic to your website, […]

Goodbye Google Adwords Hello Google Ads

Goodbye Google Adwords Hello Google Ads

Over the last fifteen years Google Adwords has been the staple for managing Pay-Per-Click Advertising in the digital marketing agency. There have been hundreds of technical changes during this time to the algorithm itself, but last week’s official announcement may be the biggest change to date: Say goodbye to Google Adwords and say hello to […]

Outstream Video Ads Extend Your Reach Into Mobile

Outstream Video Ads Extend Your Reach Into Mobile

You may have experimented with various types of video-based advertisements in your AdWords campaigns. But do you feel like your reach in mobile is lacking? Google’s new Outstream Video Ads could help ail that concern. Google recently announced Outstream as a compliment to its Instream TrueView and Bumper Ads. This new format only plays for […]

Google Confirms Updates & Adds Content to Images

Google Confirms Updates & Adds Content to Images

Here we go again! Google confirmed the speculations that a “broad core algorithm update” was been implemented that is altering rankings of some websites. Google announced on Twitter that these updates occur “several times a year” and that some sites will notice ranking boosts or losses. According to Google, this does not mean that there […]

Are Meta Descriptions On The Way Out?

Are Meta Descriptions On The Way Out?

SEO success is in a constant flux, which means the actions items for ROI change often thanks to algorithm updates. The switch to mobile-first indexing and consumer shifts in search practices is causing some to believe that some of the previous core goals are SEO are on the way out. This includes meta descriptions. Although […]

How Google Protects You in Its Ad Network

How Google Protects You in Its Ad Network

Let’s suppose you’re doing well with your AdWords campaigns. You read Atria’s posts about content restrictions and new monetization guidelines. You make sure your business’s landing pages look superb and its advertisement descriptions address a target audience. With all that in line, have you considered where your well-written ads might end up? It wouldn’t look […]

Attribution Reports. Are You Using Them?

Attribution Reports. Are You Using Them?

We talk a lot about conversions here in the Atria blog. It’s mentioned as the most important element of managing your marketing budget. And it comes up often in talk about automatic bidding strategies. In short, our professional marketing agents know the important role conversions play in your AdWords campaigns, so we talk about it […]

Why Integrating WordPress Can Assist in SEO Success

Why Integrating WordPress Can Assist in SEO Success

Recently, Google has increasingly invested in working with developers that have extensive experience with the WordPress CMS system to improve the online environment for users viewing WordPress websites.  This group is far from a small number: almost 59% or ⅓ of all websites online are back with WordPress (Including Atria). Due to this growing number, […]