Atria Media Group
During the recent announcement of Project Owl, Google has reaffirmed a critical piece of information that many marketers have known for a long time: internet users are changing the way they are searching and thus the keywords used to search. It has changed so much that Google announced that now over 15% of user searches […]
It’s about time you did something about this… Trying to get a handle on your AdWords account can be more confusing than trying to get a handle on your teenage daughter’s emotions during prom season… We’ve got you covered. After reading this short article, you will: Be in the top 10 percent of […]
As a consultant, running 4-6 audits a day with business owners just like you, I find an overwhelming number of people lack the ability to understand the concept of tracking the efforts of their marketing budget. Any good market professional understands the difficulty of advertising in the dark. Not knowing where your leads are coming […]
Marketers and companies alike have noticed a shift in search results across the internet for consumers. SEO is an organic and ever-changing beast, but staying up to date on the changes to search engine algorithms is an absolute must for businesses trying to stay competitive online. The recent shift is search results has emphasized new […]
This past month, the Atria blog shifted its focus by directing your attention to Google Maps. Proper use of Maps, the post explains, can have a positive impact on customer interactions with your local brick-and-mortar store. A jump to Maps from AdWords isn’t far – their both Google holdings – but the extra effort can […]
Today on the Atria blog, we will discuss a number of steps you can take to make your headlines shine. Headlines are the first thing that customers see when they find your ads on Google. Those two 30-character slots only have one chance to make a first impression, but luckily you can prepare well for […]
Managing a strong SEO campaign can overwhelming for companies trying to compete in the online market. The strong competition and ever-changing algorithm can cause some businesses to accidently generate mistakes and errors within their website. Although these mistakes can penalize your rankings, there are smart-sense ways that your company and businesses like Atria can turn […]
If you have been surfing the internet over the last few weeks, you may have noticed a new addition to the top of your Google searches. Google is constantly tweaking their search results for the best user experience and has added a new carousel to specific searches within the algorithm. This new carousel produces relevant […]
This past month, Google launched a new segment of its AdWords program called Ads Added by AdWords. The new program creates ads for existing customers based on their present ads and landing pages. At this time, Ads Added is still going through a pilot phase, so only a few-thousand AdWords customers have been contacted to […]
By taking advantage of AdWords’ Customer Match capability and its ability to handle remarketing lists, you can boost your performance in the Google Search Network with customers you have previously encountered.Customer Match allows you to upload a list of customer emails, so you can target those individuals who have subscribed to your business before, such […]