Too many people these days are mass-producing blog content that is seemingly just done for the sake of having something to post. While we understand having deadlines and many different irons in the fire, putting half-hearted garbage out onto the Internet isn’t really helping anyone. If you want to blow up traffic to your website, be sure to include the following strategies when creating content for an effective delivery of your message.
What is Effective Content?
The best place to start when brainstorming effective content is to make sure you do your keyword research. A great trick is to look at what types of questions people are asking in reference to your topic or product. This will give you some insight on what consumers are interested in knowing and help you guide your content topics making sure they’re relevant and significant. Don’t forget to use your competitors to your advantage, too! Do some searches on their website and see which articles and pages jump up to the top. Read their blogs, take note of their language, and pay attention to the way their content looks overall. Those are their best performing pages at the moment and will give you some insight into what strategies you can use on yours to gain visibility.
Once you’ve settled on a topic you feel is going to get you some attention, it is equally important that you structure the content in a way that flows efficiently for success. First, start your page with a strong introduction that gives an overview of what the page will cover. If you plan to have upwards of 1,000 words, include an internal page menu that allows readers to skip down to different topics at the click of a button. This will also give Google a snapshot of the included content sections. Including images, video, and headings is another way to make your page easier to navigate as well as making your page more complete; it will encourage readers to spend more time during their visit, eventually boosting your ranking performance as well.
One last thing that often gets overlooked, but is important in its own right is making sure you are including internal links. As you are getting started, this will be slow to develop. But once you start to build up your content there will be more opportunities to link to and from your own internal sites. Be sure to also go back into your early pages and link to your more recent pages to keep everything fresh and relevant.
To sum it all up, we all know that content is king (obviously, since we’ve been talking about it this entire time), but don’t forget that there’s no point in having great content if no one will see it. However once you get discovered, the quality of the content is what will keep consumers coming back for more.