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About
With consumers becoming more environmentally conscientious and electric vehicles on the rise this client is in a growing, yet very competitive industry. Atria Media has been able to more than double revenue and lower overall cost in 3 months through proper Adwords management.
Results
| Metric | Pre-Atria | Atria | Change % |
|---|---|---|---|
| Impressions | 91,732 | 174,010 | +89.69% |
| Clicks | 2,727 | 6,533 | +139.57% |
| CTR | 2.97% | 3.75% | +26.39% |
| Avg. CPC | 3.93 | 1.6 | -59.25% |
| Cost | $10,704.68 | $10,449.86 | -2.38% |
| Conversions | 81 | 310 | +282.72% |
| Cost/Conv. | $131.84 | $33.65 | -74.48% |
| Conv. Rate | 2.98% | 4.76% | +59.80% |
| Avg. Pos. | 2 | 2.5 | -23.31% |
| Revenue | $3,822.64 | $7,064.34 | +84.80% |
*NOTE: Conversion data under the “Atria” column also includes tracked phone calls from CallRail
Total Cost went down slightly, but reported revenue almost doubled. This Revenue data is pulled from Google Analytics ecommerce tracking, which is implemented on the “/checkout/order-received/” confirmation page.
This revenue graph does not account for any sales received from the 236 phone calls placed from AdWords users we sent to the website.
We’ve been able to broaden the audience targeting and get a significant increase in ad impressions. The new audience is relevant and interested based on the corresponding increase in click through rate.
While overall cost went down 2%, traffic increased almost 140%. We were able to find an interested audience, get them to your site more often (with an increase in CTR), and for much lower bid prices.