We’ve all been there, whether the 2pm Monday slump (it is 2:29pm now, but don’t tell my bosses), the Wednesday blues or being overloaded with work, sometimes creativity and fresh ideas are hard to come by. This is especially true for businesses and marketers trying to turn the business curve with content marketing. Finding ways to keep the wheels turning and provide quality content to convert visitors is an essential player in internet marketing and needs to be address. No buyer, client or customer is going to enjoy dull and ill-informed information. Keep your leads and potential customers loving your blog content with these tips!
Don’t Always Go with The Obvious
If you are in a competitive industry, it can be tough to come up with content that isn’t reinventing the wheel. But it is possible. Think of your target audience and the things that they care concerned with that may not necessarily be a priority for your business. For example, if you are in the retail industry in an touristy area, think of blogs outside of your gearbox. Write a blog about local restaurants that allow dogs to visit. Write about local mystery and lore that isn’t usually seen in the museums. Write about local events that don’t usually make the front page of websites and the newspaper. This is likely to intrigue and pique the interest of those who are your target customer, while decreasing the likelihood of a bounced visitor.
Write Your Seasons with Reason
Be sure to have your event-focused content delivered to the public at the right time. If your customers will be interested in winter events starting in the summer (leaving time for planning) then be sure to get it out at this time. Posting events that are happening in two weeks is not helpful to those planning or purchasing months in advance. On the other hand, if your customers are prone to more impulse, be sure to gauge a time that is best to attract the most visits. This may cause you to need multiple blogs, but finding that sweet spot can lead to killer conversions.
Read Industry Blogs
As much as we want to think we can do this on our own, content can be tough. Don’t be afraid to lean on industry standard bearers to create a newly inspired blog for your website. You may read something that the industry blog puts out that suddenly inspires a similar, but more effective blog for your company. Remember a small match can light the whole room!
Let Images Speak
Although Google heavily rewards quality content creation don’t be afraid to go out of the box every once in a blue moon! Image-focused blog posts often have high conversion rates and click rates because many consumers are visually intrigued. This is especially important to those in photogenic industry and material products.
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