Internal Links and Why You Should Care About Them

internal-link-seoWhen building or updating your website, many marketers know internal links have benefits that can help make a website be a successful tool for businesses. Although marketers know to use internal links, many ignore the effectiveness and necessity of these links. Implementing a strong strategy for internal linking is a high-priority item for website functionality and success. Why are these so important, why they should be used, and where should these be located are some of the biggest issues for many trying to improve their websites and SEO strength. Learn more here:


What Is An Internal Link?

An internal link is embedded within a website page and links to another page within the same website. Essentially, an internal link leads visitors to another website page with additional or supplementary information relating to the previous page. These are put on many website pages and are regarded as a strong algorithm factor for search engines such as Google. 


Why Do Search Engines Find These Important?

Google is always looking for ways to reward helpful information. If the original page is being indexed by a search engine and an internal link is recognized in the indexing query, the search engine will then follow that link to be indexed and recognize more relevant information to the specific query, rewarding those pages. This means your pages will likely have a stronger ranking in the algorithm and show up in more searches.


Additionally, internal links are great usability; user experience doesn’t end with the website design. If a visitor is trying to find helpful or decision-making information, internal links can provide more content to help convert the visitor into a buyer. This keeps visitors on your site longer, improving your brand presence and knowledge. It is proven that the longer visitors are on your website, the more likely they will become a buyer.


Where Do I Place Internal Links?

Now that it is understood why links are needed, where should they be place on the website. Common sense plays a strong factor. Think of it as writing a paper in high school and college: when supporting information was needed, citations were entered. Think of internal links as citations to your website. The links will have information relevant to the discussion or supplemental information for improved knowledge. The links can be using within the text or used in images such as a Call-to-Action (CTA). The CTA can lead to more information or a landing page to sign up to attain more information. This is an attractive choice for many marketers attempting to gain more leads and especially contact information.

Want to learn more about internal links? Atria Media Group is the leader in PPC and SEO management locally and nationally. Contact Atria today!