Determining and executing a strong internet marketing strategy can be overwhelming for many small businesses. There are multiple channels online stating you need to focus on a wide variety of tactics to effectively reach consumers, rank high with Google and improve conversion rates. Each tactic has their benefits, but two of the most popular focuses for local internet marketing strategies are Search Engine Optimization (SEO) and Pay-Per-Click Management (PPC). Marketers usually take to one side or the other as the end all cure to online presence, but this is far from the case. These two strategies can effectively work hand in hand to increase website visitors and conversions for your business. Here is how local SEO and PPC management can work together to grow your business.
Long-tail keywords are the basis of any SEO campaign; you can be a master marketer, but you should still be consistently researching keywords to find new opportunities for your business. Needless to say, what matters most for high rankings is which keywords your target audience is searching for, not just keywords you are already ranking for or words you wish to rank for. How do you determine what your local market is searching for?`A keyword research tool is essential, and one of the best on the market is Google Adwords. Adwords is generally used for PPC keyword research, but this tool can kill two birds with one stone. Simply enter URLs and a list of core keywords and Google Adwords’ Keyword Research Tool can generate a list of suggested keywords that your target market will be likely to use when researching.
Guarantee Your Keywords are Converting
Now that you have a basis for your keyword strategy, how do you know if it is converting into tangible visitors and leads? Adwords provides analytics allowing you to see how many users converted on each keyword, the pages visited, the bounce rate and much more. This can easily help you hone and streamline both your local SEO & PPC strategy.
For example, Atria is the leader in Salt Lake City PPC Management. Our main office is located in the city and we enjoy working with our local clients (we love our out of area & national clients as well!). Google Adwords can enable our SEO team to research and review what combination of keywords and long-tail keywords are effectively helping us reach our local target audience in the greater Salt Lake City area as well as which keywords are converting visitors and leads on our website (we hope you found us this way!).
Choose What Keywords to Focus on for SEO and PPC
Both strategies are effective ways to funnel targeted traffic to your website. Once your team has determined what keywords you are ranking for organically and which you are converting well for with PPC, you can target your adroll to focus on those keywords that may not be as strong organically or on your best conversion PPC keywords. This two strategies can work as a crutch to effectively help each other generate more traffic and conversions for each other.
Ready to kickstart your SEO & PPC strategies today? Atria Media Group is the leader in SEO & PPC management for local and national companies looking to succeed online. Learn morem today!