We’ll use your existing Adwords account and build a new search campaign. Our team looks at your historical data for the best performing keywords, ads and landing pages. We then combine new ideas from our competitive research and create a new search campaign with a strong foundation.
Compelling ad copy that not only catches your customer’s attention, but gets them to click on your ad with the intent to buy can make the difference in running a profitable campaign. Our team is trained on how to create ads that convert.
From the experience of managing hundreds of accounts we’ve found the best ways to optimize your settings for different devices, ad rotation, bidding methods, etc. Most of the default setting in Adwords aren’t setup to benefit you. They are setup to benefit Google’s bottom line. We shortcut the system to give you the best performing campaigns in the shortest period of time.
One of the fastest ways to get traction with your paid marketing efforts is to get ideas from your competitors. If it’s working for them it may work for you. We use your competitors strtegy to brainstorm unique ideas for you while following the path of what’s already working in your market.
Before we allow anyone on our team to get into Adwords, they go through extensive training. All of our Analysts have been certified by Google. In addition, they have supplemental training at our agency. Our team of Analysts is led by industry veterans who are working inside of your account as well.
Not only is prossional ad copy critical to the success of your campaign, but A/B split testing is just as important from an improvement stand point. We always have 2-3 ads running and testing against each other in each ad group so that we can continually improve your performance.
In order to best serve our clients we provide unlimited support via email. You’ll have a team accessible to you that will respond to your questions and requests in a timely fashion. Your project coordinator will have a clear picture of your strategy and progress so that you can get updates at any time.
Each month you’ll receive a report detailing performance increases and campaign statistics. You’ll see your top performing keywords, ads, ad groups and campaigns. In addition, you can request updates on your campaign at any time from the support team.
Director of Client Relations
Evan Van Dyke
Founder & CEO
Zac "The Wizard" Spencer
Director of Fulfillment
Director of Client Acquisition
We’ve found that small businesses’ have to be smarter than their competition to succeed. When it comes to pay per click management it’s better to be specialized. Our Adwords teams are hyper focus on their craft which enables them to always stay ahead of the curve.
You want to know what’s going on with your marketing. We regularly report to you on what we’ve done, why you’re getting results and what are plans are moving forward. You’ll always have full access to your own Adwords account as well as monthly reports.
Whether sales are being done in your store or over the phone we utilize a combination of conversion tracking methods to ensure the traffic we send to your site is making you money. If you aren’t measuring your traffic in terms of ROI you are missing out on valuable data that can turn your online marketing efforts from negative to positive.
Complete Brief Questionnaire
Launching a new or revised advertising strategy is critical to your campaign's success. We work with you to understand your business’s objectives and create a strategy around them. During the initial launch of every new client we go through an extensive process to build a strong foundation to make sure your advertising dollars are fully utilized. The questionnaire covers things such as:
Audit of Your Existing Account and Build Your Strategy
After we have an understanding of your business and objectives we create a strategy that will include a thorough audit and analysis of your existing PPC efforts including:
Campaign Build or Restructure
Depending on the current state of your current AdWords account, we will determine if a new build or rebuild of your current account is most appropriate. Regardless of which one is best for you our initial launch will include:
Ongoing Optimization & Support
This is where the fun really begins. Once an account has a strong foundation it’s time to start accumulating data. Unfortunately PPC can’t just be a set up and then forgotten. It takes ongoing account management and optimization to adapt to an ever changing market. That is why it’s essential to continue to review the progress of your account and optimize based on the results. As part of your account management and ongoing optimization you will receive: