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About

As a company that deals almost exclusively in rural Utah properties, this client has a very specific market to reach. Even so, there are many real estate websites, and the competition is very stiff.

Goals

• The client’s main goal was to increase brochure requests from the website

Approach

We began this project with thorough on-site optimization and locally based link building strategy. Then we worked on building landing pages to rank for each of their main search terms. From there, we have been focused on marketing locally based content to build links from locally relevant websites.

Results

96% increase in organic traffic year over year. Brochure requests from the website followed the same trend, going from an average of 25 brochure requests per month to more than 50 per month.

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