Take Advantage of the Post-Holiday Lull

The biggest shopping season of the year will soon end, so it’s time to begin thinking about how your business will address the winter lull.

It’s always difficult to make sales in January and February and, let’s face it, March and April…

Still, you can look on the bright side this new year by using the coming months as a proving ground from some new AdWords and business strategies. Let’s take a look at some of the simple changes you can make.

Try Some New Keywords

Are you getting the results you want with your AdWords campaigns? If not, you may want to consider some new short- and long-tail keywords.

It’s easy to test out new keywords and phrases that better describe your products. Start by looking at each existing keyword’s quality score. Then use the AdWords Keyword Planner to replace or fill out your existing set.

Make sure you’re specific in your keyword creation, and remember to refine your keyword lists as the months pass.

If you can get into the habit now of refining your keyword lists, you will have extra momentum for this necessary practice when warmer seasons arrive.

Make Your Website Sparkle

Google looks at your website content to determine if you have a high or low quality page. If the link structure of your site is erratic, you over-monetize your content, or you show too many ads, it could be time to rethink your design.

The experts at Atria can help you develop some best practices that allow your webpages to inform customers and impress Google all at once.

Use Social and Video

Are you active on social media? Do you have videos that explain the benefits of your products? It could benefit you to try these approaches.

Your presence on social media sites like Facebook and Twitter doesn’t exactly qualify as an SEO technique. Still, we wanted to mention it here because, as we’ve said before, you should go where the customers are. On social media sites, your viewers might link to your website from their own social posts, and those backlinks can improve traffic to your products.

If you have the capability, consider posting a video now and then. Many age groups respond well to properly made videos because they provide an audiovisual experience of your product that text can’t imitate.

Fix a Drop in Search Placement

A slowdown in sales can also give you room to breathe. This might be the best time to diagnose a drop in your search results.

As we wrote earlier this year, you may have seen your website slip in the Google search rankings. Fortunately, it may be trivial to fix that problem.

It’s important to update your meta tags so your site attracts the correct visitors. Similarly, all your webpages’ H1 tags should clearly define your site’s purpose. If those two elements don’t operate properly, your ranking could drop. It won’t take the whole month of January to fix most cases though.

You can also easily speak to your webmaster about the status of your website – just to make sure your site is communicating properly with visitors.

Contact Atria

Atria is always here to help your business run as smoothly as possible. Contact us today for any of your winter ambitions, big or small.