Target the Front Page With This Automatic Bid Strategy

Let’s take a look at the Target Search Page Location type of AdWords automatic bid strategy.

Be sure to scan the quick rundown of every type of automatic bid strategy before you proceed.

What is Target Search Page Location?

This strategy wants to place your ads on the first page of Google search results. It will raise or lower your bid prices to get your campaigns the maximum amount of exposure it can. It works as a portfolio bid strategy, which means that it applies its techniques to multiple campaigns at once.


You decide whether or not you want Target Search Page Location to place your ads at the top of the first page of search results or anywhere on the front page. You can automatically or manually raise or lower your bids to meet your intended goals.

Why Should I Use This Strategy?

Search Engine Watch hits the nail on the head when it says that this strategy can be useful for “fighting off any pesky competitors” that may continue to beat you in the rankings.

If you have tried to get your ads to the top but still witness a few select brands beating your best, this technique could work wonders. Depending on the amount of money you are willing to spend, you can allow money to speak volumes and quickly boost your rankings.

A quick word of warning: AdWords makes it clear that placement isn’t guaranteed. Ultimately, placement in Google takes into account the quality of your ads. Money acts as no substitute for high-quality campaigns.

How Should I Get Started?

First, decide what ad position you want: Top of the page, or anywhere on the front page.

Then consider whether or not you want to automate or manually control bids. Target Search Page Location can automatically match the estimate top-of-page bid, for example, or allow you to set a bid and then automatically adjust if your chosen bid drops below the estimate. You can always set a cap on how much you want AdWords to allocate to any given bid, so this strategy won’t break your bank.

When you want to get creative, you can use AdWords settings to adjust bids according to mobile or desktop searches, user locations, ad schedules, and other factors. You can also decide whether or not you want bids to rise when your budget can’t match demand expected for the day (such as from the demand of an overload of user searches) and how AdWords should handle keywords of low quality.

At any time, you can navigate to Campaigns > Bid Strategy in your AdWords dashboard to move forward. If you decide this route isn’t what you’re after, you may want to consider Maximize Clicks, the previous feature about automatic bidding here at Atria.

The more you work to improve the quality of your campaigns and keywords, the better off you’ll be in the long run – no matter which strategy you choose to deploy. Atria is always here to keep your ratings high and your budget on track to gain positive results. Learn about PPC management and SEO management today.