Google Local Search is taking businesses by storm. According to Google, over 50% of local store searches are pushing physical store visits to query-specific shops. That means 1 in 2 people who are searching for a business like yours are using Google to visit a store very quickly, producing revenue. This means if you are not on top of your Google Local Listings you could easily be losing out on major sales to your business. But what can you do to make sure your local listing is showing up in area searches? Here are some tips to improve your local SEO marketing today.
Make Sure Your Content Is On Point!
Just like the rest of the search engine marketing world, your content, keywords, and keyword phrases rule. This is the same for Google Listings. Review your Google listings for the correct information including website, phone number, social accounts, and hours of operation. Be sure to pick categories for your business that are phrases that your target customer would actually use to search for you.
This goes back to the focused content above. If your content features relevant information to your consumers, you are more likely to have conversions. This is especially important if you have a business that is multifaceted. For example, if you run a bed & breakfast or a market with restaurants on site, you may fall into numerous categories of content in Google’s algorithm. Be sure that you have information and click the categories available for all of your business products and services. Otherwise, you will be missing out on a lot of potential foot traffic from online searches.
Are you within walking distance of major hotels, parks, subway stations, metro stops etc? Mention this info in your listing! Google local uses locations in their algorithm to ensure that businesses that actually fit the local criteria of a query are showing up. For example, say you own a coffee shop two blocks from the Smithsonian in Washington D.C. You will want to make sure that your listing explains this and mentions that your coffee shop is also near the Metro Center rail stop as well. This helps increase the likelihood our business will show up in these very specific local searches and increase foot traffic.
The more your business is known online, the better results you will have form local searches. You can increase this by having customers write reviews and rate your business. The more you have the higher your ranking likely will be.
Ready to kickstart your local SEO? Contact Atria today!