No, Pinterest is not just your aunt’s obsession anymore. With over 70 million monthly users, Pinterest has morphed from just a social media platform to share images and quotes to a powerhouse for shopping online. Pinterest over the last decade has gone from a platform with only a few million users to a contender for shopping with the likes of Amazon. The platform is most popular among those who love fashion, home design, garden design, DIY projects and trip planning. The growth of monthly users has integrated new technologies such as visual shopping recognition and improved search results based on each user’s previous searches.
The largest change focuses on the integration of shopping within the mobile app. Pinterest’s algorithm now allows users to link numerous items for sale within one image. This enables users to “shop a look” without having to search the vastness of the internet for that perfect carpet and lamp combo. The results are astounding. Credit: Search Engine Journal
The proof is in the pudding for using Pinterest and eCommerce strategies, but how can your business maximize its Pinterest presence for results?
- Know Your Limits: 160 Character About You Section, 100 Character Board Names, 500 Character Descriptions, 500 Boards and 200,000 Pin limit. Keep the Pinterest Content within these parameters
- Broad Descriptions: A user may not realize that they are looking for a specific product that your business provides when using the platform, but are likely searching broad keywords such as DIY, Renovation, Fashion and more. Integrate these broad terms into your boards, descriptions and comments.
- Relevant Hasgtags: This is another great place to integrate broad keywords to increase search presence. Pinterest has limited hashtags to a max of 20.
Tired of the complicated Facebook Ads panel? Pinterest offers an easy to use ad manager that allows you to target users with specific Pins & Boards. Pinterest Propel can help your products show up in these relevant searches mentioned above at a competitive, if not lower rate than Facebook .
Social shopping is becoming more popular with each passing day. If your eCommerce site is not integrating social shopping into the experience, there is a strong likelihood that simple sales are being missed. Contact Atria today to improve your strategy for success online using PPC, SEO & Social Media tactics for success.